I Just Want to Match My Soul
There’s a quiet kind of burnout no one talks about.
It’s not the usual stuff — like being too busy or hating what you do in life. It’s the weird heaviness that comes from trying to show up online in a way that “works.”
You spend time writing the perfect captions, trying to post at the right times, using the right format, and hoping the algorithm picks it up… And after all that, you’re left wondering, “Did it even land with anyone?”
It starts to mess with your head. You stop creating what you want to say, and start making what you think you should say. Not because it feels good, but because it’s what’s supposed to “perform.”
It's like playing "a cat-and-mouse game" you never signed up for. And the worst part? You start to lose connection with the thing you actually love.
The reason I started a marketing business in the first place felt like it was slowly slipping out of reach. I was still posting and still showing up. But it didn’t feel like me anymore. It felt like… some slightly filtered, slightly louder version of me that the internet might approve of.
Eventually, I hit a point where I just thought — this can’t be the way.
I took a breath and started asking better questions. Not “What do I need to say to get engagement?”
“What does the soul of this business want to say today?
I know — that might sound a little unusual.
Soul of a business?
It’s not something we’re taught to think about. But once you’ve felt it, you can’t un-feel it. You know when something has a soul. It’s the business offer you created that felt effortless to write. The caption you posted that made someone message you and say, “Wow… I needed that.” The moments when your business feels like you, not like a performance, not like a strategy, but like a real extension of your heart and purpose.
Because here’s the truth: your business isn’t just a brand or a service. It carries your values, your energy, your perspective and frequency.
However, Soul doesn’t replace strategy. It informs it.
When you’re connected to the deeper why of your business — who you’re here for, what you're offering beneath the surface, and how your energy moves through your work — everything else gets clearer.
It’s not just about picking a niche or building a funnel. It’s about creating offers, paths, and pricing that feel aligned — for you and for the people you're meant to serve.
And here’s what happens when you do that:
- You stop attracting misaligned clients.
The people who come in want what you’re offering — not just what’s trending. - You don’t have to constantly explain yourself.
Your energy speaks for you. Your work starts to carry its own clarity. - Your results become more sustainable.
Because you’re not fighting yourself, or the market — you are building with coherence.
So how do we get there?
We slow down. We stop trying to force clarity from the outside — and start listening inward.
When I work with clients, I don’t hand them a blueprint and say, “Just follow this.”
We sit down and ask the real questions:
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What feels heavy right now in your business — and what feels like relief?
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What’s the deeper truth behind what you offer?
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Who are you here for — not just demographically, but energetically?
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And what do you need to permit yourself to stop doing?
From there, we start building again, but this time with soul, strategy, and alignment all woven together.
We take a real, honest look at your business. We examine your offers and pricing — not just in terms of what others are charging or what the market dictates, but what makes sense for you. Is it sustainable? Does it reflect the way you want to work, the kind of clients you want to attract, and the value you're truly providing?
Then we look at your messaging. Are you communicating clearly and confidently? Are you using language that your ideal clients connect with — or are you hiding behind vague, “professional-sounding” phrases because you’re not sure how to say what you mean?
This is where most people get stuck. They try to sound right instead of being real. What works — what builds trust and gets results — is clarity and truth.
That’s the shift — from trying to impress to connecting. And when that shift happens, your business starts to feel easier. You stop second-guessing every move. You start attracting clients who get it — because your message finally matches what you’re about.
At some point, you have to decide:
Are you building a business that looks good on the outside? But quietly burns you out behind the scenes? Or are you building something that feels like you — clear, honest, and sustainable?
Because here’s the truth:
You don’t need another trending sound or clever hook. You need alignment and clarity. Courage to stop performing and start connecting — with your message, your people, and yourself. And if that’s the kind of business you want?
That’s the work I do.
But if you’d rather keep chasing formulas and trying to "game the system," I’m not the right guide for you. I’m not here to help you go viral. I’m here to help you come home to your voice, your values, and the clients you’re meant to serve.
So if you're ready to stop matching the algorithm and start building with integrity, I'm right here.
And if you're not? That’s okay, too.
Just be honest with yourself either way. The longer you stay in a business that doesn’t feel true, the more disconnected you become from the reason you started it. And you don’t need to lose yourself to succeed. You just need to choose what kind of success you’re building for.