1. Burn the Rulebook

First things first: it's time to throw out every outdated "rule" you've been told about what your business should be.

Your path doesn't have to look like anyone else's.
Not the influencer you follow.
Not your old boss.
Not even your competitors.

Ask yourself:

• Who says I have to work 60-hour weeks to be successful?

• Who says I have to offer what everyone else is offering?

• Who says I can't change my mind and pivot?
  
  

The truth? You make the rules. And the bolder you are in building something custom-fit to your strengths and dreams, the closer you'll get to building a business that feels like freedom.

2. Design a Business That Feels Like Freedom

What does your dream business feel like?

Not just "I want to make six figures" or "I want more clients." That's surface-level. Go deeper.

Maybe it's:

• Having Mondays off to hike or spend time with your kids.

• Only working with clients who energize and inspire you.

• Selling products you’re so obsessed with, you can’t shut up about them.
  
  

Design your business around that feeling. Freedom is different for everyone — make sure you know what it looks like for you.

Inside The Cart Tip: Start with "non-negotiables." What boundaries need to be set now to create the business you want?

3. Take One Scary Action (Right Now)

If you’re serious about dreaming bigger, you’ve got to be serious about taking action — especially the scary kind.

...Launch the product you’ve been sitting on.
...Raise your prices.
...Fire the client who drains you.

...Finally, post that video you've recorded ten times.

One bold move can change your momentum completely. You don't need another vision board session. You need to make one brave decision today. Courage compounds — start stacking it now.

4. Get Loud About What You Want

Here's the thing: you can't build a dream if you're hiding it. 

Talk about your goals. Tell people what you're creating. Share your vision even if your voice shakes. The more visible your dream is, the more real it becomes — not just to you, but to the world.

Opportunities, support, clients, and connections don’t just fall from the sky. They find people who are willing to be seen.

Inside The Cart Tip: Practice "bragging" in small ways. Share a win. Post about a dream project you're excited about. Give people a chance to root for you!

5. Trust Yourself Like It’s Your Full-Time Job

No one is going to believe in your dream more than you. Not at first.

And that's okay. It's your job to bet on yourself — even when you're tired, even when the "likes" don't come, even when the "perfect" plan falls apart. Self-trust is rocket fuel. The entrepreneurs who build the businesses they dream about are the ones who refuse to give up when it gets hard.

2025 will test you. That's guaranteed. But if you can stay anchored to your belief that you can and will figure it out, there’s no limit to what you can build.

Let’s Talk Real Numbers: Dreaming vs. Doing

Dreaming feels good. Planning feels productive.

But doing the emails, the launches, the pitches, the content, the risks — doing is what moves the needle.

Dreaming without doing is just fantasy. Doing without dreaming is just a hustle. You need both.

In 2025, I challenge you to:

• Dream so big it makes you blush.

• Act so consistently it makes people wonder how you’re doing it.
  
  

That's the formula. Dream + Do = The Business You Want.